Overview
CRM Manager
London – hybrid working
£45,000-£55,000
Our client is a leading wellbeing brand with an exclusive collection of members clubs and hotels across UK and Europe.
The CRM Manager will play a pivotal role in driving new member acquisition, streamlining onboarding experiences, and supporting regional marketing teams in delivering impactful, data-driven communications.
This is a unique opportunity to shape the future of CRM platforms, structures, and strategies within a dynamic and evolving organisation.
The role:
* Develop and execute CRM campaigns to drive lead generation and sales, collaborating with regional teams and optimizing conversion through reporting and A/B testing.
* Oversee CRM systems, partner relationships, and data collection, ensuring strategies align with business goals and comply with data privacy regulations.
* Create CRM calendars, craft compelling communications, and implement re-engagement strategies to reduce churn and enhance member loyalty.
* Work with analytics teams to develop dashboards, track performance, and refine CRM strategies based on data-driven insights.
* Support CRM platform evolution, collaborate with IT on system implementation, and drive innovation in CRM processes.
* Implement test-and-learn methodologies, optimise campaigns, and stay ahead of industry trends to maintain best-in-class CRM operations.
Experience
* Minimum 3 years’ experience in a CRM role within a fast-paced environment.
* Strong analytical skills with the ability to interpret data and drive CRM effectiveness.
* Experience with HubSpot is essential.
* Knowledge of MarTech integrations and onboarding new partners
* Creative mindset with a keen eye for communication design and engagement.
* Strong stakeholder management and cross-functional collaboration experience
* Experience working in global or multi-region organisations is advantageous.
* Proficiency in MS Office, particularly Excel and PowerPoint.
* Willingness to travel occasionally.
Job Tenure: Permanent
